: Karl Lagerfeld X Diet Coke – Behind the Scene & Party :

who drinks diet coke to replace water? i’ve met soooo many ppl who does so…

how exciting it is to drink it every day from a nice and cute bottle designed by fashion icon Karl Lagerfeld? Yes, he’s doing it again! Three designs are featured in the coming  limited edition collection, each inspired by Diet Coke heroines Bernadette, Eleanor and Irene. A release is scheduled for June 2011, available individually on its own or in a special collector boxset.

here’s a video for the ‘behind the scenes’

 

pics from the launch party in paris, with waiters dressing exactly like him =P

Karl & Haider Ackermann

with Lily Cole

 

the ad campaign

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