: Lana Del Rey for H&M :

it’s confirmed.

the gorgeous 26-year-old singer/song-writer Lana Del Rey (Elizabeth Grant) is the new face for H&M fall 2012. she has performed a cover of “Blue Velvet” minifilm, which will be released on 19 September 2012 on hm.com

photoraphy by Inez van Lamsweerde and Vinoodh Matadin

for the first time, she’s modeling for a fashion brand campaign, continue to show off her pretty retro look – the false long eyelashes and the big lippy pout. although somehow she reminds me of Amy Winehouse – both with a soulful voice, she’s of a slight different feel. a refined look, less jazzy tunes, more dreamy in the mood

check out one of her mv here


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